Visual Techniques

 

Singularity

 

Juxtaposition

Singularity and Juxtaposition are respectively manipulated on both posters connoting the message of contents. The first poster has a solitary object, which is an illustration of an eye placed in the centre.  When viewers look carefully, the eye is composed of a pupil and a dialogue bubble. The composition of the eye implies “visual communication.” The single object specific emphasizing on the key message successfully promotes communication with viewers. The second poser juxtapositely place the dancing legs of males and females, which interact as foreground and background. The juxtaposition of male and female, black and white created a fantastic visual interest, which connotes a sense of celebration.  Both technique uses serve to the message of the contents that would be delivered. Although singularity and juxtaposition are pair of polarizes techniques, they both can successfully connote the concept of the designs, which ground on the goal of the design.