This is a good case of visual communication design in manipulating the function of contrast. The poster using contrast of primary colours, black and white to create a prominent effect, which draws the attention from audiences. From the structure of the layout, we can see diagonal lines against the horizontal and vertical borders. Contrasting in shapes which a triangle against a circle adds a visual interest to the design. Colour against grey tone also help to increase the curiosities from audience. In addition, the abstract concept of speaking contrast to the representational image of a woman enhances a sense of humour. In general, the function of the contrast on this design sharpens the juxtaposed design elements through intensifying counterforces. Consequently, the contrast successfully expresses the entire mood, which is a sense of humour, and a visual statement.
This is a bad case of Photoshop image design. The designer had tried to sharpen the image through the orientation of the collaged images. However, the juxtaposed parts of this image missing the function of contrast to indicate visual cues, which cause the failure of this design. Although the scale of the Kung-Fu boy smaller than the dancing-lion, audiences still confuse on the distance of this two images due to their similar saturation of color. The similarity of scales among airplane and map signs also causes the ambiguity of the design. Therefore, the Photoshop created image loses the quality of reality. To refine the design, the designer can apply contrasts to create depth cues, which decrease the saturation of the dancing boy and map signs. Also, decreasing the sizes of the airplane and map signs make the sense of depth of this image reasonable.
Image Resources:
http://www.qvolabs.com/notes_modern_movement_timeline_RussianConstructivism.html
http://www.numawebdesign.com/web-design-examples/examples-of-bad-graphic-design-images
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