The “Top Down” process is applied to the design of this poster. The purpose of the design is trying to motivate audiences’ attention to understand the concept of global environmental protection. The attention on the composition is a dominant image with a symbolize “person” riding a bicycle which two wheels are illustrations of the global. The” Top Down” attention produces bias and causes audiences favours on the central image while ignoring another less important information. In addition, the feature and pattern level creates an area of interest leaded to more fixations on this area.
http://www.cmu.edu/news/archive/2008/August/aug15_posters.shtml
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