Tone & Color

          The sample is a poster design relating to my focused area, visual communication design. The design is cleverly in manipulated tone and color interacted with other design elements such as scale, shape to indicate three dimensions, space and express mood. Also, the tone and color cooperated together to establish an effective visual hierarchy to attract viewers. 
          First of all, the tone of the body of the racing car is from white to dark red. The light value suggests the highlight of the car; the dark value suggests the shadow on the side of the car body. Then the medium value creates gradation between the dark and light values.  All tones work together to suggest a sense of three-dimensional car body. The tones on wheels of the car indicated the texture and give viewers the sense of movement. In addition, the tones works with scale of the buildings create the sense of distance.
         The foreground and title colors are used with primary and secondary color, which are red, orange and blue together with black contrasting to tertiary colors background, which are less saturation. The color contrast creates visual hierarchy of the design. The color works with the shapes create a roundish, smooth appearance of the car body, which appeal to the eyes of viewers. Furthermore, red on the car body is associated with sport and exciting.