Wednesday, September 14, 2011

meaning 2: Interactions Between the 3 levels

The poster for “Earth Day” demonstrates three levels of visual including representation, abstraction, and symbolism.
The representational level is a picture of a tree leave spanning through the two dimension of the poster. The tree leave represents the environment that we have been living.  It appeals viewers to pay attention to environmental issues.
Related to other two levels, the representational level of the design serves to deliver to message of the basic concept that is the environmental issue.
The abstractive level is an illustration abstracting from a representational human face for expression. The representational human face was distilled into a drawing of a contour of a human face and two eyes. The eyes cause impact to viewers and appeal for the concern of the environmental issues. This level helps to develop the basic concept expressed by the representational level.
The symbol level displays some text information and a symbol of the earth abstracted from the representational globe. The symbol delivers a message to viewers that express the issues about earth. Associating with other levels, the symbol level is help to convey a message that is calling on peoples worldwide to take responsibility to environmental protection. In general, three levels of visual tie together to construct the whole design.

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